Event Overview

The BC Cancer Foundation’s Tour de Gastown, originally started back in 1973, is one of North America's most presigious cycling races and is a free, public event that now draws over 30,000 spectators to Vancouver’s historic city centre. The races feature over 150 elite men and women athletes competing for more than fifteen thousand dollars in prize money. For one afternoon, the charming cobblestone streets of Gastown are transformed into the challenging 1200 metre racecourse that loops around Water, Cordova, and Carrall streets. With plenty of viewing opportunities along the entire route, fans line the streets, witnessing the speed and power of the riders and cheering on the local favourites.

The Tour de Gastown has attracted some of cycling’s biggest stars including Lance Armstrong and Canada’s own Alex Stieda. A victory at the Tour de Gastown also marked the beginning of a brilliant career for one of the world’s greatest women riders, an Olympian from North Vancouver, Alison Sydor.

Other Festival Attractions

In addition to the race, there are numerous attractions designed to capture the attention of families, and the general public, such as:

- Bike Festival shows including a high energy bike exhibition with maneuvers    up, down and around daunting obstacles
- Team Alley where you can get a close up look at the riders, meet top racers    at the autograph session and see how they prepare for the race.
- Children's activities and entertainment.
- Expo Lanes where you and your family can enjoy tasty treats in the food    fair, win great prizes and shop for your favourite souvenirs.

Benefits

The BC Cancer Foundation’s Tour de Gastown provides a range of programs to present your products or services to a broad target audience. Sponsor benefits can be customised to meet your specific business objectives and include the opportunity to:

- Gain positive public profile as a company committed to sport development    and family oriented community events
- Leverage your existing marketing and promotions programs
- Engage with consumers of all ages in fun and creative ways by incorporating    your company promotions and entertaining activities as part of the event      program.

We believe in building long term relationships with our sponsors by working with each of them to achieve their specific marketing and corporate objectives, and linking those in with our exciting marketing and public relations strategy.

Please partner with the BC Cancer Foundation in presenting the legendary Tour de Gastown.

We have opportunities at levels accessible to all businesses, including:

• A Cause-Marketing program which generates your contribution to the event from a percentage of sales from a particular product or service for a specific period of time prior to the event;
• In-Kind contributions;
• Cash Sponsorships ranging from CHAMPION $20,000, BREAKAWAY $10,000, PELOTON $5,000

Mark Ernsting, mark@tourdegastown.com or call 604.760.7373.

THANK YOU!